DOVE MEETS DOVE
Brand Identity | Campaign | Product Design
2024
I was tasked with combining two brands of our choice to create deliverables and mock up a pop-up event. I selected Dove chocolate and Dove care products due to their shared values and marketing goals. I developed the "Dove Meets Dove" campaign, which blends elements from both brands into a cohesive experience. The project includes a range of products, promotional materials, and posters designed to highlight the synergy between indulgence and self-care.
CAMPAIGN
This concept pop-up blends the indulgence of a spa day with the rich comfort of Dove’s chocolate-scented product line. Designed for high-traffic retail spaces, the goal was to create a calm, sensory-driven environment that encourages self-care and product exploration. This immersive brand activation balances elegance with approachability—inviting users to pause, unwind, and engage with Dove in a meaningful, memorable way.
PROCESS WORK
I explored the brand values of both Dove Chocolate and Dove Care Products. Both prioritize inclusion, empowerment, and self-care—values I wanted to carry into the Dove Meets Dove concept. The goal was to create an experience that feels relaxing yet empowering, blending indulgence with everyday care. As two well-established household names, consumers already associate both brands with trust and reliability. My design needed to reflect that confidence while feeling fresh and cohesive. For the packaging, I kept the design simple and clean, allowing both brands to coexist visually. The minimal aesthetic supports brand recognition and builds harmony between the two lines, creating a seamless experience for users. The visual identity reflects a warm, luxurious tone—soft textures, creamy neutrals, and rich chocolate accents guide the experience.
